Most website mistakes aren’t dramatic, nobody’s site is actually broken. They’re small, quiet decisions that cost a business real enquiries without anyone noticing why. Here are the five we see most often.
1. The Phone Number Isn’t Actually Clickable
On a phone, a number that’s just plain text means someone has to copy it, switch apps, and dial manually. A properly linked number is one tap to call. It sounds minor. On mobile, where most local searches happen, it’s the difference between someone calling and someone giving up halfway through.
2. No Clear Answer to “What Does This Cost?”
Plenty of small business sites avoid pricing entirely, hoping people will just get in touch to ask. Most won’t, they’ll quietly leave and check a competitor instead. Even a rough starting figure, or a clear “here’s exactly what’s included,” keeps people on the page instead of bouncing off to find the answer somewhere else.
3. Contact Forms That Go Nowhere
This one’s more common than it should be: a working-looking form that quietly fails to actually deliver the email, sometimes for months, before anyone notices the enquiries stopped. Every form on a site should be properly tested after launch, not just built and assumed to work.
4. Built for Desktop, Used on Mobile
Most local searches happen on a phone, yet plenty of small business sites are still designed and checked only on a laptop screen. Text that’s too small, buttons too close together, images that don’t resize properly, all invisible on the screen it was built on, all obvious the moment a real customer opens it on theirs.
5. Nothing That Tells Google, or AI, What the Page Actually Is
A page can read perfectly well to a person and still be almost invisible to search engines and AI tools if it’s missing proper structure, real headings, and schema markup behind the scenes. It’s not something a visitor ever sees, but it’s a big part of whether the page gets found at all.
None of these are complicated to fix, they’re just easy to miss without someone actually checking. If you’d like a second pair of eyes on your own site, or want to see what one built properly from the start looks like, get in touch, no cost, no obligation.